Viacom International Inc vs. The Maharaja Organisation Ltd – sllr 2021 volume 3 page 134

Brief
In the case between Viacom International Inc. and The Maharaja Organisation Ltd., the Supreme Court addressed the propriety of the registration of an “MTV” mark by the 1st Respondent, considering the earlier registration and global recognition of the Plaintiff’s “MTV Music Television” mark. The core issue concerned whether the registration of the impugned mark gave rise to a likelihood of public confusion, particularly due to the identical “MTV” element, and whether a disclaimer could mitigate such confusion or the risk of unfair competition. It was held that the Plaintiff’s earlier registration of the trademark prevailed, and that the subsequent registration obtained by the 1st Respondent was erroneous and likely to mislead the public. The principles governing likelihood of confusio